Claire approached us as a new, independent startup in simple, clean jewellery. She was devout to the process of handmaking each piece using traditional techniques and materials. The name Kiku is the Japanese word for Chrysantheum so with that in mind we went about developing a simplistic logo that reflects the floral origins of the word. We felt that the word "HANDMADE" had to be included as this was a part that is hugely important in the fledgling jewellery trade as people become more aware of the origins of their products.