A new luxury hotel opening up in Helsinki, Finland is looking for a young creative to create their new banding. The hotel – owned by two, young Finish creatives – oozes simplicity, style and coolness. They want their branding to reflect what the company itself offers and would like a mini style guide or icon set to go alongside the branding. The name of the hotel is Aki-To. The concept stems from the visually spectacular Northern Lights, incorporating a custom gradient inspired by the light show with clean, strong, typography to further convey the classy, simple scandinavian feel.